THE OTHER HAND YOU HAVE A COUNTRY WITH A VERY WEAK OR VERY NEGATIVE IMAGE EVERYTHING IS DIFFICULT AND EVERYTHING IS EXPENSIVE SO GOVERNMENTS CARE DESPERATELY ABOUT THE IMAGE OF THEIR COUNTRY BECAUSE IT MAKES A DIRECT DIFFERENCE TO HOW MUCH MONEY THEY CAN MAKE AND THAT'S WHAT THEY'VE PROMISED THEIR POPULATIONS THEY'RE GOING TO DELIVER