THE PRINT AND WEB FOR 125 LOOKED LIKE A FANTASTIC DEAL AND AS A CONSEQUENCE PEOPLE CHOSE IT THE GENERAL IDEA HERE BY THE WAY IS THAT WE ACTUALLY DON'T KNOW OUR PREFERENCES THAT WELL AND BECAUSE WE DON'T KNOW OUR PREFERENCES THAT WELL WE'RE SUSCEPTIBLE TO ALL OF THESE INFLUENCES FROM THE EXTERNAL FORCES