I LEARNED A LOT FROM THIS BUT THE BIGGEST THING I LEARNED IS YOU HAVE TO DO THE RIGHT KIND OF MARKET RESEARCH OKAY YOU CAN'T JUST ASK THE RIGHT QUESTIONS YOU HAVE TO ASK THE RIGHT PEOPLE AND ASKING YOUR FRIENDS THAT'S NOT THE RIGHT PEOPLE YOU NEED TO ASK THE PEOPLE WHO ARE GONNA BE BRUTALLY HONEST AND TELL YOU DEFINITELY WHAT THEY