User demand for blocking advertising and tracking online is large and growing. Existing tools, both deployed and described in research, have proven useful, but lack either the completeness or robustness needed for a general solution. Existing detection approaches generally focus on only one aspect of advertising or tracking (e.g. URL patterns, code structure), making existing approaches susceptible to evasion.
We evaluate AdGraph on the Alexa top-10K websites, and find that it is highly accurate, able to replicate the labels of human-generated filter lists with 95.33% accuracy, and can even identify many mistakes in filter lists. We implement AdGraph as a modification to Chromium. AdGraph adds only minor overhead to page loading and execution, and is actually faster than stock Chromium on 42% of websites and AdBlock Plus on 78% of websites. Overall, we conclude that AdGraph is both accurate enough and performant enough for online use, breaking comparable or fewer websites than popular filter list based approaches.